#trulyrich

Chevrolet

This two minute commercial for Chevrolet shows us how the world is happening around us while we are taking pictures to post online, sometimes while trying to take the perfect image we forget that imperfection is part of life and that we should celebrate it.

This commercial shows us that we should not try and show off for people online but we should be enjoying the moments we are trying to capture.

The narrative in the advert shows a family who are enjoying daily life, but it shows the mum is missing out on laughing with the kids because she is trying to take the perfect image of the cake and how the dad isn't playing with his kids because he is taking pictures.

Other short clips were also made for the campaign, some show a series of "perfect" images but then the last image shows what truly matters; for example the window seat clip shows many images looking out from an aeroplane window seat however what really matters is that you are with somebody you care about.

http://stocklandmartelblog.com/2013/11/21/lauren-greenfield-shoots-stills-directs-commercials-for-trulyrich-chevy-malibu-campaign/


Lauren Greenfield

She has directed the commercial and she has used some of her own images as the selfie that the model has took, she says she looked at how the models would take pictures of themselves or how the dad would take pictures of the children and tried to make her images look as candid and real as possible, I think this has worked because all of the images look as though they are real and have been taken by the family. She says that she was going to let the images be taken as the shoot was acting out however she realised that the photographs would be a key aspect of the advert so she has used a combination of both her own work and letting the photographs been shot on set.