Friday 1 May 2015

Beyonce Heat (perfume research)



Screenshot from Beyonce's website


This is a screenshot from the website Beyonce Parfums, this is one of the perfume's I have looked at photographing for this project.

The bottle is made of glass which is reflective and catches the lights easily when placed at the wrong angle so photographing this bottle I will have to remain aware of everything that the bottle is picking up.

The identity for this perfume is already well established as this was released in 2010, the connotations of the brand show passion, love and heat this is done through the use of red tones throughout the bottle, the packaging and the background colours. The red tones have been selected for their connotations of fire which relates to the name of the perfume. The perfume is also being marketed showing passion and love, these are desirable traits that many brands claim their products can give the user.

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